This past weekend I attended an event hosted by Sephora at the Newport Centre Mall in Jersey City. Smashbox cosmetics was there doing makeovers and demonstrating new products. I of course jumped on the opportunity to get my makeup done by one of their artists. I learned some new tricks on how to create a cat eyeliner (God knows I needed the help).
The creator of “Breakups to Makeup“, Angelique Velez was also there. Angelique launched Breakups to Makeup in June of 2013 with the intent to spread this message: “makeup serves as a creative outlet to those applying and livens the spirit of those wearing it” I couldn’t agree more!. Angelique has quickly made a name for herself with a bunch of fun merchandise. She is well-known for her catchy slogans such as “loved raised me lipstick saved me”, “I would cry but my mascara is designer” and so many more! Angelique was gracious enough to let me ask her a few questions about her brand:
Gwen: What inspired you to come up with “Breakups to makeup”?
Angelique: A few years back I went through a terrible breakup, but the only thing that enabled me to get out of bed was makeup. I have been a makeup artist for many years and I found comfort in knowing that I was getting out of bed to not only make myself happy by putting on my favorite lipstick but also because what I did made others happy as well.
Gwen:How do you come up with your slogans?
Angelique: My slogans come to me through day to day life experiences, for example one day I was getting my nails done at the salon and I thought wow I am totally useless right now (my nails were of course wet) which was when I came up with the “I’m only helpless when my nails are drying” slogan. I also like to carry a journal with me to jot down whatever pops into my head.
Gwen: What advice would you give to someone who is an up and coming artist/entrepreneur?
Angelique: I would say to listen to your heart and keep going. Not everyone is going to understand your path but its ok don’t listen to them, you’ll find your way.
The lovely Angelique and I
Here are the goodies I picked up from her collection as well as some Smashbox goodies.
Angelique will be at the Orlando Makeup show next. Go check her out if you’re in the area, you know Ari will definitely be there!